The builder behind Rowvyn
Built by someone who's been in the weeds.
Montrell Cruse built Rowvyn after seeing how much money and momentum small businesses lose when their tools, data, and daily workflows never line up.
"When you work with Rowvyn, you work with me. I don't stop until the thing actually works."
Montrell Cruse
How it started
Family HVAC became the proving ground.
Rowvyn started in the weeds, not in a pitch deck. Montrell Cruse was helping a family HVAC company untangle the mess that happens when a business grows faster than its systems do.
The work started with reporting. Then it became the data behind the reports. Then it became custom software because the off-the-shelf tools kept getting in the way.
Once the numbers were visible, the business found more than $1M in hidden revenue sitting in plain sight. That was the moment Rowvyn became more than BI consulting. The real problem was tooling, process, and intelligence working separately when they should have been one system.
Today Montrell builds Rowvyn for small businesses that need sharper tools, clearer data, and less operational drag. Every engagement stays close to the operating problem, the people doing the work, and the handoff that keeps the system useful after launch.
What comes to the table
Enough range to follow the problem.
The work rarely stays inside one neat category. Reporting exposes a data problem. The data problem exposes a tooling problem. The tooling problem exposes a workflow worth automating.
Dashboards & Reporting
Data Infrastructure & Pipelines
Custom Software & Internal Tools
AI Integration & Automation
Shipped 2 apps to the App Store
Built a custom integration platform for a home services company
Shipped work
The receipts are public where they can be.
Work directly with the builder
Bring the business problem.
If you want someone who can move from the operating question to the data, software, and automation underneath it, start the conversation.
hello@rowvyn.com