The builder behind Rowvyn
Built by someone who's been in the weeds.
Montrell Cruse built Rowvyn after seeing how much money and momentum small businesses lose when their tools, data, and daily workflows never line up.
"When you work with Rowvyn, you work with me. I don't stop until the thing actually works."
Montrell Cruse
How it started
Family HVAC became the proving ground.
Rowvyn grew out of helping a family HVAC company untangle disconnected tools, reporting, and daily workflows. That operating experience became the starting point for building practical software around a business.
The work started with reporting. Then it became the data behind the reports. Then it became custom software because the off-the-shelf tools kept getting in the way.
The dashboards surfaced $1.3M–$2.1M in unsold estimate value and made a 46% close rate visible. That was visibility into existing pipeline, with a clearer basis for follow-up decisions. The work connected the data, the tools, and the people using them.
Today Montrell builds custom tools, integrations, and reporting for small businesses across industries. The work includes home-service data systems, a market-vendor product in beta, and public developer tools. Each engagement stays close to the operating problem and the people doing the work.
What comes to the table
Enough range to follow the problem.
The work rarely stays inside one neat category. Reporting exposes a data problem. The data problem exposes a tooling problem. The tooling problem exposes a workflow worth automating.
Dashboards & Reporting
Data Infrastructure & Pipelines
Custom Software & Internal Tools
AI Integration & Automation
Shipped 2 apps to the App Store
Built a custom integration platform for a home services company
Shipped work
The receipts are public where they can be.
Work directly with the builder
Bring the business problem.
If you want someone who can move from the operating question to the data, software, and automation underneath it, start the conversation.
hello@rowvyn.com